Guest Post: How Online Services are Changing Our Lives

Before we get on to the very obvious ways the internet and online services have impacted our lives we should have a look at the following statistics. These will give you an idea of just how dependent we have become on our connected existence:

 

Every single day we share over 27 million pieces of content

 

Over 600 million websites are online right now and the number is only increasing

 

Are you fond of tweeting? You will be happy to know that yours is one of over 500 million Tweets sent every day

 

On Facebook alone people share over 30 billion pieces of content each month

 

Amazon reported to have sold over 5 billion items in 2014, with 40% of them were by third-party sellers

 

Now Let’s Get to the 2 Primary Ways the Internet and Online Services that it has Brought To Us have Changed Us and Our Lives

 

Communication

 

The biggest change that online services have brought about has been in the field of communication. Nobody among the millennials even knows what the kids of the 80s or the 90s have seen while growing up. They are aware of phone calls but are they aware of long distance codes and letters? Today’s generation have witnessed a complex evolution. We don’t just connect with the people we love; we practically enter their homes and interact with them as if we are there with them in the same room. After the spread of smartphones and several social networks in conjunction with live videos and video calling and also many online communities we have actually been able to shrink our world. Whenever we want to have a face to face conversation, it is made possible with the help of practically countless platforms and services.

 

Marketing and Shopping

 

As our methods of communication have changed, businesses have evolved as well. Their marketing techniques have changed accordingly and their efforts are now fabricated around the many channels that we use. The traditional marketing ideas that we used up until a little more than a decade ago are totally useless for today’s world. They will give you no results and the reason is quite simple; the customer has changed and so has their purchase pattern. Even when the consumer is physically present in a store, they prefer to go online to compare products because these service providers have more variety and their offerings are much more affordable. If you are to go by examples, the success of companies like Amazon and eBay is something of a benchmark that every aspiring marketplace wishes to emulate.

 

Online shopping services and websites have eliminated the need to be present at a physical location for your shopping needs. Being at a store is no longer mandatory. All you have to do is log in using your secure computer or mobile and make a purchase. Shopping in particular has been revolutionized and with the passage of time it is becoming even more of an experience than just a chore or a task or mere ticking off boxes in your checklist.